About Your Fresh Take

Where business evolution begins (and why that matters for your growth).

Born from Experience

The Story Behind Your Fresh Take

After 11+ years of helping business owners navigate their online presence and operations through Fresh Take Productions, we noticed a pattern. The most successful clients weren’t the ones who scrapped everything at the first sign of struggle. They were the ones who optimized what was working and adjusted what wasn’t.

Too many established service providers were being told to "pivot," "rebrand," or "start over" when what they really needed was thoughtful, strategic optimization. They had solid foundations, real expertise, and strong client relationships. The challenge wasn't their business - it was that different pieces of their business had grown at different rates, creating friction instead of flow.

Your Fresh Take was born from this insight:

Most businesses don't need more.
They need what they already have to work better together.

Our Approach

We help established service providers and creative entrepreneurs grow thoughtfully, honoring what’s working while optimizing what isn’t.

No cookie-cutter solutions.
No pressure to become someone you're not.

Just strategic insight to help your business grow in alignment with who you've become.

Our Philosophy: Optimization Over Overhaul

Growth, Not Upheaval

Your business should grow with you, not despite you. We help you evolve what exists rather than starting from zero.

Strategy Before Tactics

Before you invest time or money in changes, let's make sure you're addressing the right challenges in the right order.

Integration Over Addition

Instead of adding more tools, platforms, or strategies, we optimize how your existing assets work together.

This shapes everything we do. From assessments to recommendations, we’re not here to judge where you started or tell you where you “should” be. We’re here to help you see your business clearly and move forward with confidence.

What Makes Us Different

We Start Where You Are
We assess your unique situation and optimize from your current reality.

We Start Where You Are
We assess your unique situation and optimize from your current reality.

We Start Where You Are
We assess your unique situation and optimize from your current reality.

The Fresh Take Advantage

Strategic Perspective
We see patterns across industries that uncover hidden opportunities.

Objective Assessment
No attachment to “how it’s always been done.” Just clear insight.

Practical Solutions
Every recommendation comes with actionable steps that fit your capacity and resources.

FOUNDER & CORE STRATEGIST

Meet Lysa Greer

After more than two decades working across broadcasting, interactive media, and digital production, I’ve seen firsthand how overwhelming the online business landscape can be.

I founded Fresh Take Productions in 2014 to help entrepreneurs get things built: websites, systems, podcasts, digital products. Over time, I noticed something deeper: business owners didn’t just need “more stuff.” They needed clarity, integration, and strategies that actually supported the next stage of their growth.

That insight led me to create YourFreshTake - a dedicated space for optimization, not just production. My role is to bring fresh perspective to what you’ve already built, connect the dots you’re too close to see, and help you move forward with confidence.

Beyond this, my work also extends into The Valued Experience® and The Valued Workforce®, where I explore the human side of growth -identity, connection, and purpose in both personal and professional settings. Together, these initiatives reflect my belief that business and people thrive when we focus on alignment, not constant reinvention.

Ready to See Your Business with Fresh Eyes?

Whether you need insight on a specific area or want a complete business assessment, we're here to help you optimize what you've built and prepare for what's next.

EXPLORE YOUR ASSESSMENT OPTIONS