The new website was beautiful. Faster, more secure, professionally designed. But after 6 hours of digital forensics, late-night phone calls, and ICANN complaints, it sat unused on our servers. Why? Because nobody - not even my client - knew who actually owned his domain name.
This is Part 2 of my investigation into how Irsfeld Pharmacy was trapped in a 10x overcharging web hosting scam. Read Part 1 here if you missed how I discovered they were paying $3,500/year for $350 worth of services.
The Perfect Website Nobody Could See
I had just finished building Steve and Marian a stunning new website for Irsfeld Pharmacy. Clean design, mobile-responsive, lightning-fast loading on SiteGround's superior hosting. Everything was ready to launch.
There was just one small technical step remaining: point their domain, irsfeldpharmacy.com, to the new hosting so the world could see their beautiful new site.
That's when our nightmare began.
"I Think I Own It?"
"Do you have access to your domain registrar account?" I asked Steve during our launch prep call.
"I think so? I mean, I own the domain, right?"
Famous last words.
Steve tried logging into every account he could think of. Nothing. I guided him through password reset attempts. Still nothing. We checked his email for domain renewal notifications - surely he'd received something over the 15+ years he'd owned this domain.
Radio silence.
Red flag #1: If you can't access your domain registrar account, you might not actually own your domain.
The Digital Forensics Begin
What started as a simple "forgot my password" issue quickly escalated into a full-scale investigation. I became a digital detective, determined to solve the mystery of the missing domain ownership.
My investigation toolkit:
WHOIS database searches
ICANN registration lookup tools
Historical domain data services
Registrar customer service calls
Business documentation review
The current WHOIS record showed the domain was registered through Wild West Domains, but with full privacy protection enabled. No contact information visible. No clues.
But here's what I knew for certain: someone was paying for this domain every October, and someone had deliberately configured it to point to FatCow's nameservers. Domains don't configure themselves.
The Wild West Dead End
I called Wild West Domains directly. After explaining the situation to three different representatives, the message was consistent: "We have no record of Steve Irsfeld as a customer."
How could that be possible? The WHOIS clearly showed Wild West Domains as the registrar. Steve had been running his pharmacy website on this domain for over a decade. Someone had to have an account there.
I submitted official domain reclaim forms. Steve provided business registration documents, tax ID numbers, proof of the pharmacy's legal name - everything ICANN requires to prove a legitimate ownership claim.
Days passed. No response.
I escalated to ICANN directly, filing complaints about unresponsive registrar practices.
More forms, more documentation, more waiting.
Still nothing.
Steve grew increasingly frustrated - and rightfully so. His business was stuck with an outdated website on overpriced hosting while his beautiful new site sat in digital limbo.
The Breakthrough Text Message
After nearly a week of dead ends, Steve remembered something during one of our status calls.
"You know, let me check if I have any other contacts who might know about this."
He scrolled through his phone and found a text thread with someone named Tyler. Not thinking much of it, Steve sent a simple message asking about the domain situation.
Tyler's response changed everything:
"I own the domain. It appears like you have been trying to log into my account the past few days...."
Wait. What?
Tyler had been WATCHING our login attempts for days and never thought to reach out?
When someone is repeatedly trying to access a domain account, any reasonable person would think:
"Did I forget to give them access?"
"Is there an emergency?"
"Should I check if they need help?"
But Tyler just... watched. At the same time, Steve's online business presence hung in the balance.
The Wrong Company Revelation
Behind these numbers is a family pharmacy that has served its community for years. Steve and Marian are good people who trusted professionals to handle their web services fairly. Instead, they've been systematically overcharged for basic services while being locked into contracts they can't escape.
This isn't just about money (though $3,500 per year could have provided staff bonuses, upgraded their pharmacy systems, or supported community health programs).
This is about the erosion of trust between service providers and the small businesses that form the backbone of our communities.
What This Means for Your Business
Here's where the story gets even more frustrating. Tyler wasn't affiliated with Wild West Domains at all. He worked for Wild West Media Web Hosting - a completely different company that happened to have a confusingly similar name.
This explained everything:
Why Wild West Domains had no record of Steve
Why all my ICANN complaints went nowhere
Why reclaim forms disappeared into the void
Why Steve never received domain renewal emails
I had been investigating the wrong company for an entire week.
The subsidiary shell game is a common tactic in the web hosting industry. Companies create multiple entities with similar names, making it nearly impossible for customers to know who actually controls what. When problems arise, customers get bounced between companies like a pinball.
The Contact Confusion
But wait - there's another layer to this story that perfectly illustrates how these situations spiral out of control.
Earlier in my investigation, when I had asked Steve for any contacts related to his web services, he gave me the number for Tyler F. of Mango Media. A different Tyler, a different company entirely.
I had been chasing leads about the wrong Tyler while the RIGHT Tyler - Tyler H. of Wild West Media - sat quietly watching our login attempts.
Steve only remembered Tyler H. when I specifically asked him to think through the timeline of when his domain was first set up. Sometimes it takes that specific prompting to jog memories about business relationships that go back years.
This is a perfect example of why domain ownership gets so murky.
Business owners often don't connect the dots between:
The person who "helps with computer stuff"
Actual domain ownership
The technical infrastructure keeping their business online
The Dangerous Gray Area
Tyler's text revealed something deeply troubling about how domain ownership works in practice. He said he "owned" the domain for Steve's business. But what did that actually mean?
This raised more questions:
Did Steve ever formally transfer ownership to Tyler?
Was this a management arrangement that became confused for ownership?
How many other businesses think they own domains that are actually in someone else's name?
What happens if Tyler disappears, gets hit by a bus, or decides he doesn't want to help anymore?
This gray area between domain ownership and domain management is where small businesses get trapped. Someone trustworthy offers to "handle the technical stuff," and years later, nobody remembers the exact arrangement.
The Professional Standard That Should Exist
Here's what should have happened from the beginning:
Proper Domain Management:
Business owner registers domain in their own name
Web developer gets temporary administrative access when needed
All login credentials and transfer codes are documented and shared
Annual renewals go to the business owner's email
Clear contracts specify who owns what
What Actually Happened:
Tyler registered the domain in his own name (possibly for convenience)
Steve assumed he owned it
No documentation of the arrangement
No shared access or credentials
Years of renewals happening invisibly
Red Flags Every Business Owner Must Know
Don't let your business become the next victim of domain confusion. Here are the warning signs that you might not actually own your digital real estate:
Immediate Red Flags:
You can't access your domain registrar account
You don't receive annual renewal notices
Domain renewal charges don't appear on your credit card statements
Your web developer says they "handle all that stuff"
You've never seen transfer authorization codes
Business Relationship Red Flags:
Vague agreements about who owns what
Technical services bundled without clear ownership documentation
Providers who discourage you from having direct access
No written contracts specifying digital asset ownership
Automatic renewals you didn't explicitly set up
How to Verify Domain Ownership Right Now
Step 1: Go to lookup.icann.org and search your domain name.
Step 2: Note the registrar name and contact information shown.
Step 3: Try to log into that registrar's website with your credentials.
Step 4: If you can't access it, contact the registrar directly to verify ownership.
Step 5: Request transfer authorization codes to prove you have administrative control.
If you discover someone else owns your domain:
Document your business's legitimate claim to the name
Gather evidence of how long you've used it for business
Get written confirmation of any ownership transfer arrangements
Consider legal consultation if the situation is unclear
The Resolution (Finally)
Once we identified Tyler H. as the actual domain owner, the solution became straightforward. Tyler was cooperative about transferring ownership back to Steve, but it required a specific technical sequence:
1. First, change nameservers to point to SiteGround
2. Wait for DNS propagation (about 3 days)
3. Then initiate the ownership transfer process
Why this order mattered: Changing ownership first could have caused the website to go offline during the transfer process. By changing nameservers first, we ensured continuity of service while sorting out the legal ownership.
The Bigger Lesson
Steve and Marian's story isn't unique. Across the country, thousands of small businesses are operating under the false assumption that they own their digital assets. They're one relationship breakdown, one miscommunication, or one unresponsive provider away from losing their online presence entirely.
Your domain name is your digital real estate. Just like you wouldn't let someone else hold the deed to your physical building "for convenience," you shouldn't let anyone else control your domain registration.
The pharmacy that thought it owned its domain was actually at the mercy of a third party's goodwill. That's not a business strategy - that's a hostage situation.
The domain mystery is solved, but our story isn't over. In Part 3, I'll take you inside FatCow's deliberately confusing website architecture and show you how poor design isn't just bad user experience - it's a tool for financial exploitation.
When a company makes it nearly impossible to understand what you're paying for, that's not an accident. That's a business model.

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